The third success principle comes from mentor guru, Darren Hardy. The Compound Effect introduces a concept about how success is ultimately achieved, represented by Small, Smart Choices + Consistency + Time = Massive Results. At the very moment, these smart choices often don’t feel significant, but with time, the results are massive. These small choices not only add up but start compounding eventually. If you’re serious about living an extraordinary life, use the power of The Compound Effect to create the success you want.